The Broadway, Bradford

Gamma partners Edmundson to illuminate new mall

Project | Westfield Broadway Shopping Centre
Location | Bradford
Client | Edmundson Electrical Ltd
M&E Contractor | Pitts Wilson
Luminaires | ABA, ABB and ABC framelights, Recessed SS, Lingo LTS

Project requirements

The new £260m Broadway shopping centre in Bradford was officially opened in November 2015 despite delays that ran over a decade due to recession. The 570,000 sq ft centre now boasts more than 70 restaurants, cafes and shops including high street brands Marks and Spencer, Debenhams, Next, Topshop, River Island and more.

During the build, it soon became clear that the lighting originally specified had become obsolete, so the M&E contractor, Pitts Wilson, turned to Edmundson Electrical Ltd, Gamma’s trusted partner and national distributor for consultation. The lighting requirements on the brief covered the mall, food court, public amenities and thirteen remaining white box units. From working together on previous successful projects, Edmundson was confident that Gamma would provide the best luminaires for each application.
Project solutions

Upon visiting the site and studying the drawings and specifications, Gamma concluded that a range of powerful and adjustable luminaires where required and, given the height of the atrium ceilings in the mall, low maintenance LED systems would offer the best solution. To meet these requirements, Gamma proposed its range of fully adjustable LED framelights, available in single, twin and triple versions.

The framelights, powered by the Tridonic SLE module and Talexx driver, were chosen for their high output of 4255 lumens per gimbal and 4000 K which not only suited the ambience of the mall but also provided excellent luminaire efficacy of 120.2 llm/W, which aided Part L compliance.  The range provided the right solution for the different areas of the mall, the triple framelights were installed in the full height ceilings whilst twin versions were placed in the store facades and selected store interiors whilst the single framelight was used in the food court’s lower ceilings.

During the new build, Gamma’s track spotlight Lingo, highly commended by the Lux Awards, also went to tender against a competitor’s track light for use in some of the white box units. Lingo’s high performance and contemporary aesthetics coupled with an excellent colour rendering and highly efficient 20-fin heatsink for optimum thermal management, make it a great choice for display and accent lighting. In addition, Gamma’s exceptional level of service was also deemed a crucial element in the selection process, which went Gamma’s way.

The white box units were later occupied and Gamma was thrilled to see that the lighting schemes had been kept by the new tenants:  New Look, Mini Pop Up, Jeff Bains, MenKind and Accent Clothes. In addition, Gamma’s existing roll-out programmes Three mobile and Perfume Shop also saw its luminaires installed in these stores.

Finally, the functional yet aesthetically pleasing, white square Recessed SS downlights were fitted in the stairwell and lobbies. Incorporating the Philips DLM Flex module, they feature a highly efficient specular reflector and are ideal for general lighting purposes. Again, 4000 K colour temperature was chosen for consistency and the 2507 lumen output provided the right amount of illumination.

Project results

By working together on this high profile project, Gamma and Edmunson cemented their already successful partnership and their experience ensured that the lights would shine on Broadway!  Mike Beresford, Branch Manager at Edmundson Electrical Ltd, commented:  “We are honoured to be part of such a large scale project and very proud to have delivered a contemporary lighting scheme that is as energy efficient as it is low maintenance, delivered to brief, on schedule and on budget.  Gamma’s quality luminaires and level of service were instrumental in making this happen.”

When addressing the press, Council leader David Green had said the opening of the Bradford Broadway centre represented a real landmark for the West Yorkshire city.

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